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Top 10 Most Costly Email Marketing MistakesThe word is out…email is a highly efficient and low-cost medium that has become affordable to virtually any type of business. In fact, the Direct Marketing Associated (DMA) reports that email marketing can deliver up to a $51.45 ROI for every marketing dollar spent. But, this ROI won’t be handed to you just as an email won’t sell a product or service by itself... |
Online Sales to Jump in 2008, Despite Sluggish EconomyExperts predict retail industry sales will take a hit this year due to the struggling economy, but a recent report from Shop.org indicates that frugal and affluent shoppers alike are open to making purchases online... |
Retailers Strive for Better Customer ExperienceMore than 80% of respondents said that improving the usability, usefulness and enjoyableness of the online experience is more important this year, Forrester says... |
UK Online Sales Worth 18.5bn EurosThe report shows that UK Internet sales were worth 18.5bn euros (£12.8m) last year, compared to just 13bn euros in Germany, the next largest market... |
Top 5 Email Marketing Best PracticesE-mail doesn't exist just so you can send coupons to your customers, so stop using e-mail only to distribute them. Create a promotional strategy... |
Mobile to Reach $19 Billion by 2012Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer... |
Online Heads for 10 Percent of Total US Ad SpendeMarketer predicts that this year online advertising will grow to nearly $25.9 billion and account for 8.8% of total US ad spending... |
Paying Bills Online Saves Gas, Trees and WaterThe study said that if 10 percent of the population shifted to electronic transactions, the savings would amount to more than 75 million pounds of paper, nearly 1 million trees and nearly 2 million pounds of greenhouse gases... |